Hotels across Dubai are reporting increasing occupancy as guests try to return to their usual habits. The occupancy rose slightly above 45% in September from 40% in August. Preliminary data from STR showed that the occupancy rate fell below 38% in September of this year compared to 2019, although it is the second month in a row in which the occupancy rate has since improved the level of the pandemic.
Average Daily Rate decreased 20.8% to AED 284 (PKR 12,613) compared to September 2019, and revenue per available room decreased 50.6% to AED 129 (PKR 5,729).
Hela Al Marri, Director General of the Ministry of Tourism and Trade Marketing (DTCM) in Dubai, has already expressed her confidence in a turnaround in the industry and cited the promising online interest in the emirate.
At AHIC 2020 earlier this month, Al Marri said, “The reality is that we are not currently seeing any long-term implications for the travel and tourism industry. People want to travel, we see that through the online search we see this through the extensive surveys and our research. ”
The numbers Al Marri was referring to were the 53 percent of the online search levels for Dubai at the end of the lockdown and 75 percent through August