The Mauritius Tourism Promotion Authority has launched the #MauritiusNow campaign.
The panel said the launch, formulation and implementation of the program were the result of an unprecedented public-private approach to collaboration. The campaign aims to restore Mauritius’ image as a main travel destination following the announcement of a gradual reopening of the borders.
The campaign is not only intended to secure the target’s brand positioning in world markets, but also to strengthen Mauritius’ image and restore confidence in the aftermath of the recent oil spill that affected four percent of the island. Since “Seeing is Believing”, the campaign reminds the world with engaging images that the island remains a prime tourist destination with pristine lagoons, lush vegetation and a welcoming local community.
The campaign also includes a number of reports on ongoing environmental rehabilitation projects in the southeastern part of the island.